PRESSfeed is a Social Media and Internet Marketing Tool To Create RSS Feeds for Web Content Syndication

Publishing and syndicating web content is one of the best online marketing tools for enhancing your image, increasing search engine visibility and improving productivity in your organization

Download the PRESSfeed News Optimization Toolbar

Did you know that news search sites (Yahoo! News, AOL News and Google News) get more unique visitors per month than all newspaper websites combined? (Source Nielsen Online and the Newspaper Association of America)

Optimize your news content for search with detailed step-by-step instructions on how to optimize press releases.

Download our News Optimization Toolbar!

It has the link to the instruction sheet and all the tools you need to do each step.

According to the social media adoption survey from the Institute for Communication Technology at USC, RSS feeds are second only to online video for improving image and productivity in small, medium and large organizations.

Adding RSS feeds to your website and news content is one of the most effective online marketing and PR strategies available today. With PRESSfeed it's easy to create and publish RSS Feeds.

RSS Feeds In A Social Media Environment RSS Feeds In A Social Media
Environment >>>


RSS Feeds In A Social Media EnvironmentRead the case study published
in PR Week >>>

What Does PRESSfeed Do?

PRESSfeed is a social media web content syndication service that allows you to add optimized content to your news or updates page on your website and syndicate it in an RSS feed - all in one easy to use interface.

  • The content and RSS feeds go on your web site
  • Enter the content once and you're done
  • You don't have to know HTML
  • You don't have to wait for your IT department to load the content to your website
  • PRESSfeed puts you in control of your news and online marketing content

The combination of fresh content and RSS feeds can greatly increase search engine visibility. PRESSfeed helps you create that quickly and simply.

Get started now »

Why You Should Use RSS and Web Content Syndication for Online Marketing, Promotion and Public Relations

People are rapidly adopting RSS as the content delivery method of choice.

More than 30 percent of the companies adding RSS Feeds to their web content are doing so because of customer demand. JupiterResearch

They are choosing RSS feeds because it gives them control over the vast inflow of messages and information. And those who read RSS feeds are influencers who want to be the first to know and the first to tell. These are people you want to reach.

Download our Case Studies and Whitepapers

Find out how RSS and PRESSfeed have helped other companies:

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PRESSfeed RSS feeds Subscribe to PRESSfeed's RSS feeds »

The PRESSfeed FeedReader »

 

RSS NEWS

  • Optimizing Press Releases Made Easy with PRESSfeed Toolbar
    The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized news release at your fingertips
  • RSS facilitates customer dialog
    Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective online strategies, such as using news feed (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.
  • Travel Operators Take to Social Media
    Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy.

PRESSfeed Calendar

Sally Falkow will be presenting at:

June 9: LA
NAWBO LA - Byte Size, Social Media classes for Women Business Owners

June 16: Long Beach
Online Marketing Summit, Digital PR: Content Strategy Meets New Media Relations

June 25
Marketwire Webinar Your Complete Social Media Roadmap. Shift. Drive. Accelerate. Guest speaker Katie Paine

June 25: Hollywood
PRSA-LA, Multicultural Social Media Marketing & PR

August 10-14: San Jose
Search Engine Strategies San Jose


How fast is RSS growing?

  • Online newsletters like Lockergnome report a 5:1 preference for RSS subscriptions over email. And it's not only web savvy users who are moving to RSS - USAToday.com and NYTimes.com show double-digit increases in their RSS subscriptions every month.
  • Feedburner reports that their subscriptions increase by one percent per day.
  • Burpees Seed, who target gardeners, report a 4X increase in sales as a result of adding feeds to their website content.
  • Even the AARP is using RSS feeds to distribute their content to members.
  • Yahoo!, MSN and Google have already included RSS readers in their sites.
  • An RSS reader is embedded in Firefox, Safari (the Mac browser).
  • Microsoft IE 7 now has the RSS reader built right in.

Make your information available to the influencers in your space - create an RSS feed and get started with a web content syndication plan >>>


PRESSfeed is featured in Marketing Wisdom for 2007 Marketing Sherpa Report (PDF)